Graphic Design Toronto intervenes in an important way in the advertising and marketing strategies of companies, as it allows the visual creation of a brand identity. According to the American Marketing Association, the connection that a customer feels with a product is strengthened thanks to the set of logos, names, fonts and slogans, positively influencing the purchase decision.
Every marketing strategy requires Graphic Design Toronto to visually boost a product and impact new users. According to Jaime Cano, lead design partner of Apolo25 , a holding company specialized in marketing and design, the main objective of graphic design is to create a graphic product that can convey a company’s message. The designer needs to know all the elements involved in the brand to be able to use the typography, colors and symbols so that they evoke the identity of the firm.
“Marketing design is of utmost importance due to the principle of summarizing large amounts of messages to audiovisual products that evoke feelings and sensations. When we talk about brand design, we are referring to just imagining, planning and executing something that has a call to sensory function. It must be able to transmit feelings of coherence, balance and personality of the firm ”, Cano points out.
In order to know how to use Graphic Design Toronto in marketing to communicate successfully, Apolo25 lists four points to take into account:
Company logo / brand identity :-
The starting point of a marketing strategy should be the analysis of the brand identity, if it is appropriate for the objectives that the company wants to achieve and, if not, design the most appropriate one. This is the field in which design creatives must intervene to discover the brand’s DNA and exploit it to the fullest. This is where the colors that identify the company, its vision, objectives and logo are decided. The latter is the vehicle through which consumers know brands.
“They must be memorable, original, and stand out from their competitors. Because you must include your logo in marketing campaigns, the design must be flexible enough to be used on multiple platforms. The logos form the basis of your brand and create a model for all your marketing materials, ”says Apolo25’s leading design partner.
According to the Internet Association Study of Online Shopping Habits of Internet Users in Mexico 2019, the value of electronic commerce reached the figure of 491.250 billion pesos during 2018, this because consumers continuously show more interest in shopping online through mobile devices. Graphic Design Toronto For this reason, it is difficult to imagine that in this digital age a company can survive if it does not have an Internet page.
Therefore, it is required to design a website that positively impacts people and generates sales leads. The current trend is to use graphical tools to create landing pages, sites with a single tab that summarizes a company’s services, value proposition, success stories, contact details, etc.
The challenge is to generate a creative site that impacts the user, give credibility to the company and improve the user experience to generate them to continue browsing the page and become a potential customer.
Create unforgettable products :-
Many of the products that remain in the memory are the work of the minds of designers and marketing experts who know how to combine an object with visual details that differentiate it from the competition and, above all, evoke emotions.
Because we all have a preference for colors and images programmed into our unconscious, packaging is a great tool for engaging the public.
Network management :-
How important are social networks today? Graphic Design Toronto in Facebook is the site with the most users in the world (2.5 billion), while Instagram, a fully visual network, has one billion, according to the We are social study, prepared by Hootsuit.
What is the relevance of this data? Because social networks have become one of the favorite channels of communication between companies and their users, the constant involvement of Graphic Design Toronto in their management is essential in a marketing strategy.
The buying trend is that consumers want more content in less time: according to a study by Euromonitor International, most consumers look for brands that captivate them in seconds, making it necessary to generate content that evokes positive feelings in your audience objective.
“A network marketing strategy must consider the use of infographics, creative images, photographs and gifs that identify and reflect the main values of the brand and transmit messages that users understand and, therefore, share in their profiles,” Spout.